rolling the pink, fluffy dice in Vegas

Yes, I'm on a roll now - and so is Las Vegas. Maybe its hoteliers (how inadequate a term that sounds for the garish, monstrous monuments that line the strip) have grown tired of pulling everything down and rebuilding it, and pulling it down and rebuiling it, or maybe they have had a severe attack of the PCs, or possibly reading too much of a commie rag like the LA Times - or perhaps they have spotted a new way to shake the shekels out of the world's pockets. Yes, I'll go for the last one.
Anyway, the clue lies in a couple of playing cards, both depicting Jacks (or knaves, but that has ever so slight pejorative connotations in this context). However, one of the cards is empty and the two Jacks are getting to know one another by cuddling up to one another in the window of the other card.
Yes, Vegas is going gay. There have long been gay bars, of course, but tucked away off the strip where no wholesome middle American families might bump into them. Also, the gays are less likely to get beaten up by drunken stag parties thrown out of one of the aforementioned monstrosities.
But all that is so last year. As part of their strategic move away from gambling, the hotels are making an all-out attempt to attract the gay market. Discreetly, of course - what do you think this town is, crass or something?
It's nice that Vegas is suddenly being so inclusive. And it has absolutely nothing to do with the fact that surveys show gays spend 30% a head more than straights when they go on vacation. Pink pound rules, after all.